Tuesday, August 25, 2009

Tapping the Social Media for Product Innovation

Yes, you can … unleash the power of the social media to create successful new products.

Check out the video at in 3-minute Ad Age in which Josh Bernoff of Forrester Research describes how Del Monte created a community called “I love my dog, dogs are people too” for the express purpose of dialoguing with dog owners…and not just your average, every day kind of dog owners, but the kind of dog owners who do everything with their dogs.

In just six weeks, with input from the online community, Del Monte was able to develop a successful new dog snack, Snausages Breakfast Bites.

BTW, my best buddy, Oliver has a special fondness for eggs. Although he prefers them scrambled with his kibble (no bacon).


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