Tuesday, October 30, 2007

Social Media + Crisis Management

Last week I had the privilege of presenting a workshop on Social Media + Crisis Management, along with my colleague Judith Ludwig, at the Public Relations Society of America's International Conference in Philadelphia. While it may sound biased for me to be telling you that it was well received, it is safe to say that it was evident from the turnout, and the questions that were asked, that more corporate communications professionals are concerned with the issue of Internet crisis communications and asking questions about how to engage. When we began to take questions, it was like a force was unleashed, particularly around issues concerning "separating the wheat from the chaff" - whether all negative comments or "attacks" in the blogosphere deserve a response, and how to approach it - and the special situation faced by health care communicators, who need to be cognizant of regulatory issues around reporting adverse events. In the audience were PR executives from numerous large corporations, from Toyota to Lockheed and Simplot. Over the next couple of weeks I will share some of the information that was presented.

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