Online Fluency: The Breathing Earth

Tuesday, July 07, 2009

The Breathing Earth

Climate change may be among the most important issues facing us today.

If you’d like to see a hypnotically beautiful depiction of countries exhaling tons of CO2, visit the Breathing Earth, a beautiful—and scary—real-time simulation of the carbon dioxide emissions of every country in the world, as well as their birth and death rates, based on the latest available statistics from the United Nations Statistics Division and the CIA World Factbook.

Technorati Tags: climate change, Breathing Earth, CO2, United Nations, CIA World Factbook, communications, public relations

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Makovsky's Online Fluency Practice helps clients navigate the important new communications channel of consumer-generated, or social, media. We penetrate new communities and extend the range of interest in our clients' programs through a wide range of techniques – including online strategy, multimedia relations, online issues and crisis management, monitoring and blog planning – with the goal of building our clients' sphere of influence, helping to shape their brands and communicate more effectively and efficiently with customers, shareholders, employees and other stakeholders.

Robbin Goodman is Executive Vice President and a partner at New York-based Makovsky + Company, one of the top 30 independent global public relations and investor relations firms in the U.S., and leads Online Fluency, the firm’s practice focusing on applying social networking to business issues.